Dragon alliance
I created the creative assets for the Jossi Wells x Dragon Alliance collaboration. Jossi Wells is a freestyle skier who represented New Zealand in the 2014 Winter Olympics.
The vision of the campaign was to be fresh, sleek and natural with texture to add a sense of realness and tactility to the campaign. I created the logo lock up and the collage feel to the campaign that stands out from the rest of the Dragon Alliance lines to further highlight the collaboration.
All images used are owned by Dragon Alliance.
