Federation Square Way finding

The project was to redesign the way finding system in Federation Square. I chose to use bright yellow signs that would stand out of the architecture and are easily spotted. Also the central hub is highly identifiable so that tourists can say “We’ll meet at the tall, yellow, pointy sign”. The colour yellow just pops out and makes it obvious that it is there to help people. Additionally the Federation Square logo is changed to embody a more minimalistic and modern look that the area exudes.

Photography: Joanne Low