Dragon alliance

For the Dragon Alliance x Jossi Wells collaboration, I developed the creative assets and visual direction for a campaign designed to celebrate the partnership while standing apart from Dragon Alliance’s existing product lines. Inspired by Jossi’s style and the outdoor environments that shape his sport, the creative approach focused on a balance of sleek, contemporary design and organic textures to create a sense of authenticity and tactility.

I designed the logo lock-up and established the campaign’s distinctive collage aesthetic, layering imagery and graphic elements to create a fresh, dynamic visual identity that felt both premium and approachable. The result was a campaign that highlighted the unique nature of the collaboration, captured the energy of the athlete and delivered a cohesive visual experience across all creative assets.

All imagery used is owned by Dragon Alliance.