Damn Gina

For Damn Gina’s Hair Oil Highness, I designed packaging that feels just as vibrant and nourishing as the product itself. The warm gradient palette draws on existing brand colours while introducing complementary tones to create a fresh, inviting and playful look that stands out on the shelf. To celebrate the product’s natural ingredients, I created custom illustrations featured throughout the packaging, adding personality while visually highlighting the goodness packed into every bottle. The result is a design that balances beauty and function, capturing the brand’s fun, confident energy while communicating the product’s natural benefits in an engaging and memorable way.

Directed by: Gianna Mazzeo @i.am.gianna.thelabel⁠⁠
DOP: Jesse Gohier-Fleet @jessegoheirfleet⁠⁠
Photography by @annotate.agency
Production Assistant: Shannon Madden⁠⁠
Hair and Makeup: Georgia Gaillard @gg.mua⁠⁠
Hair and Makeup Assistant: Rose Letho @woesletho