Sportsgirl Rebrand

The goal was to take the exisiting morals and ethics of the brand and take it into a more mature and calm directions. The new logo ‘Sportsgirl.’ is a statement, a mood, a persona. To be a Sportsgirl means to be confident, kind and yourself.

The idea behind the rebrand is to tailor Sportsgirl to the new and current market of mature girls. Giving the brand a more modern and “Melbourne” aesthetic was the goal.